Think of your email sending b to c database reputation sending reputation like you would your personal credit score. Just as a low credit score (or non-existent score) harms your ability to get credit, a poor (or non-existent) email sending reputation harms the success and deliverability of your campaigns.
When you start sending out em
allocated an email IP address. This is tested beforehand to make sure there are no issues.
With the right email infrastructure in place, you can then focus on building or improving your email sending reputation. Carry out these checks regularly to understand the status of your reputation:
Email bounce rate – anything higher
than 2% isn’t good. Reduce your bounce rate by cleaning up your subscriber database and removing inactive or incorrect email addresses.
to lose subscribers as well as gain implement subscription models for greater them. But if you notice a spike in unsubscribes, something’s wrong. Make sure your email content is highly relevant, properly targeted and sent at the right frequency to reduce the risk betting email list of annoying subscribers. Also, ensure that you’ve captured explicit consent for email marketing for all subscribers.