Customer centricity is a business management model in which the company’s actions are aim at satisfying the nes of customers. With this strategy, the business understands what customers really ne and tries to satisfy their nes.
The philosophy of customer centricity is to see the world telegram data through the eyes of customers and create deeper, more emotional connections with them.
What is the difference between customer-centricity and customer-orientation?
Focus on nes
The essence of customer centricity is to satisfy customer nes, but this usually only means improving existing products and services.
Customer centricity goes further. With this approach, a marketing automation: how to optimize processes and gain efficiency business sees each customer as an individual with unique nes. It’s not just about products or services, but about creating an experience that will fully meet or exce customer expectations.
Corporate culture
Customer focus does not require major changes to corporate culture. However, customer-centricity does require these changes. Employees ne to be train so that they better understand how their work impacts the customer experience.
Proactive approach
Customer focus responds to customer nes. A customer-centric business tries to anticipate them. Companies with this strategy always try to offer something new, anticipating customer desires and creating products that they will ne in the future.
Customer care
A customer-centric business pays close attention to the philippines numbers customer’s nes at all stages of cooperation. It all starts with the first meeting: a potential buyer is given a free consultation. Then he is offer an easy payment method and fast delivery. After the purchase, the customer is ask for his opinion about the product or service.
Providing feback
Positive feback should be accept with gratitude. But it is equally important to actively respond to criticism. If a customer expresses dissatisfaction, a customer-centric business offers to replace the product or gives additional bonuses in the form of discounts or gifts.
Exceing Expectations
Simply meeting customer expectations is small. You ne to try to exce them. Small gifts, compliments from the company or offering additional services usually enhance the impression of the purchase. Customers love to share their impressions with friends and relatives. Thanks to this, the business receives free advertising and strengthens customer loyalty for a long time.