What is the Fintech Catalog Sometimes, leaders are aware of the issue, They have ambition but completely. Underestimate the budgets needed. To achieve their objectives. We imagine great content. Strategies, but ultimately. No one is recruited as planned to lead the. Projects or monitor the results. The brandbooks created by major parisian communications. Agencies devote 1 or 2 pages out of 200 to the web version. Of the brand’s positioning, nothing on narration, editorial line, storytelling. The choice of social networks and media supports.
The political dimension is a What is the Fintech Catalog lso sensitive:
who will manage the content between the marketing department, the communications department and digital?
In large French companies, content strategy can also find itself sandwiched between different departments. Strategy means governance and the need to truly organize ourselves to share information and implement work methodologies, which means collaboration! Content strategy necessarily phone number library involves rethinking ways of working. It is accompanied by real change management. If leaders aren’t convinced, then nothing really happens. I’m always skeptical when I hear journalists talk about technical innovations as the major challenges of the moment. The right tools can help us work better. But for me, the real challenges in 2018 remain, above all, human: intelligence, creativity, organization.
In the coming years Content
Marketing professionals will also have to face an when a company becomes very well-known increasingly significant problem: working on the format and form as much as the content, to adapt to new consumption habits , which are increasingly fluctuating and protean.
While questions of audience targeting and SEO optimization have been addressed for years, optimizing an ROI strategy will increasingly involve the ability to exploit this raw material that is information, whether it is educational, controversial or even entertaining, by adapting it to maximize contact points and optimize return on investment.
For example, an e-retailer launches a website
offering cooking recipes. It can turn its recipes into videos and host them on YouTube to also appear on the first page via universal search. The videos are also used on Facebook and Instagram to benefit from other audience amplifiers: they must be subtitled to be appreciated by users who do not clean email use sound. It is also possible to use the recipes to publish several white papers to download against contact information: starter recipes, main course recipes, dessert recipes, etc. We could also imagine that Internet users could rate the recipes and that these ratings would be the subject of regular infographics, for example “the ten favorite desserts of the French.”