What is storytelling? If we just use the marketing definition, it is a digital communication technique that consists of telling stories to convey messages that your audience will remember.
What is storytelling? If we just use the marketing definition, it is a digital communication technique that consists of telling stories to convey messages that your audience will remember.
But this definition is reductive because storytelling is much more than
And my goal with this article is to reveal the main benefits that you could get for your business if you use it wisely.
So maybe you are telling yourself that storytelling is not for you because you have nothing transcendent to tell, that your life is banal and will not interest anyone?
Let me reassure you right away: we all have a story to tell and besides, you already use storytelling in your everyday life.
You use it when you tell your friend how
you managed to get your baby back to sleep (who is teething at 4am). Or when you proudly explain to your mother how your little one managed to take his first steps, after a memorable bowl of food.
Each time, you naturally provide details that seem trivial to you (“4am”, “a memorable bowl of food”).
However, they are not, because they create a strong emotional connection.
It’s simple, all these “little” details mean that each time you use them, your interlocutors are literally hanging on your every word to find out how your story ends.
We are all storytellers (who don’t know it)
We all have stories in our lives that have left their mark on us.
And when you learn to use them for your business, it becomes a formidable tool…
Let me explain…
The advantages of storytelling
My entrepreneurial journey is proof that the advantages of storytelling are numerous.
By choosing not to show myself on the internet, my audience could have had difficulty trusting me. But by using storytelling (without knowing it), the opposite happened.
Naturally, I shared my entrepreneurial journey.
use, the struggles I faced.
And today, I realize the 3 advantages of using storytelling.
Advantage #1: create a strong bond with your audience (even without showing yourself)
Storytelling allowed me to create a strong emotional bond with my audience: stay-at-home moms and women who want to create and develop their online business.
WhatsApp’s client application runs on mobile costa rica whatsapp number data 5 million devices and can be accessed from computers. A mobile phone number is required to sign up for the service. In January 2018, WhatsApp released a standalone business app called WhatsApp Business that interacts with the standard WhatsApp client. WhatsApp is a type of apps through which we can all communicate with each other.
By telling them my story, the difficulties and frustrations
that led me to launch my business, the struggles and successes that followed… they feel like they know me even without seeing me and feel that they can trust me, because ultimately I am “like them”.
By telling your story, you will be able to gather around you a community that:
shares your values
recognizes itself in your journey
encounters the same difficulties as you
Advantage #2: stand out from the competition
Storytelling is also a way to stand out from the competition.
Other people may have developed the same activity as
you (or a similar activity) but no one is you.
Your life, your experience, the challenges buy email list by industry you have encountered, your personality… all of this belongs to you (and no one can steal it from you).
Use your story, your own words to develop a strong personal branding that will make you unique and recognizable. This way you will attract people who are like you and who may not recognize themselves in the journey of your “competitors”.
Advantage #3: increase your sales
Finally, storytelling will help you make more sales.
Your audience will trust you more if you share your story.
In addition to feeling close to you and in tune with your values, your prospect will know that you are the right person because you understand them.
They will therefore be more inclined to buy from you rather than
from a competitor who does not changsha mobile phone number list use the power of stories to get their messages across.
Why? Because he will identify with you, trust you, and will certainly be “attached” to you, to your brand, so he will prefer to buy from you… and from no one else.
You have everything to gain because with storytelling you
