POS (Point of Sale) materials are an integral. What are POS materials part of the marketing strategy of any retail business. They play a key role in stimulating sales and forming a positive brand perception. In this article, we will consider what POS materials are, their types, tasks and advantages, as well as ways to effectively use them in business.
What are POS materials?
POS materials (from English Point of Sale) are advertising and informational materials that are plac at points of sale to attract the attention of buyers and encourage them to make a purchase. These accurate cleaned numbers list from frist database materials are us to promote goods and services directly at the point of sale, which makes them an important. Tool in the arsenal of marketing communications.
In this article, we will consider what POS materials are, their types. Tasks and advantages, as well as ways to effectively use them in business. Types of POS materials
Displays and stands
Displays and stands are structures design to showcase products. They can be tabletop, floor or wall mounted and are used to draw attention to specific products, new products or special offers.
Posters and banners
Posters and banners are placed at points of sale to customer service ivr: transforming the customer experience inform customers. About current promotions, discounts and new products. They can be of different sizes and shapes, depending on the placement location and advertising purposes.
Leaflets and booklets
Leaflets and brochures provide customers with additional information about a product or service. They may contain a description of the product, its benefits, instructions for use, and other useful information.
Price tags and shelf talkers
Price tags and shelf talkers are small cards or sms to data stickers that are plac on shelves next to the product. They help to highlight the product among others and provide information about its price, discounts or special offers.
Advertising stands and showcases
Advertising stands and display cases are us to present products in the most favorable light. They attract the attention of buyers and emphasize the unique properties and advantages of the product.