Purchases via whatsapp using digital marketing

Using digital marketing The Pay Program. A payment system through the WhatsApp messaging app, now allows holders of Visa and Mastercard credit, debit and using digital marketing prepaid cards to make purchases.

The Central Bank authorized

after having already allowed transfersusing  deposits and prepaid rcs data transactions by the two operators in March 2021. Since then, the BC has been evaluating the authorization for purchases on Facebook Pay.

The Central Bank stated in

that with the authorization to carry out exactly is personalized customer service? purchase transactions with credit, debit and prepaid cards through using  WhatsApp (P2M), there are no longer any regulatory obstacles. This new functionality joins the transfer of funds between users of the app, authorized in March 2021 (P2P).

Adhesion also stated

That the possibility of new institutions participating in Facebook Pay remains open, both for acquirers and payment issuers. However, new turkey numbers database participants must wait one month after approval to start carrying out transactions via WhatsApp. According to the Central Bank, this period is necessary to maintain competition in the payment methods market.

To ensure non-discrimination and competition

the using digital marketing Central Bank has established that the start of payment transactions via the WhatsApp application must be communicated 30 days in advance to all participants in the payment arrangements,” the Central Bank statement highlighted.

 

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