The success of the implementation directly depends on the manager’s ability to correctly build effective interaction with the client. There is a high probability that even if the product is really necessary for the buyer, he may turn to a competitor’s store in the event of the marketer’s incorrect influence on the visitor’s decision.
In today’s market, where competition is constantly country email list increasing, the ability of a salesperson to competently convey the value of a product and build a trusting relationship with a client becomes a decisive factor.
To work successfully, sellers need not only
to know the theory, but also to be able to apply in practice various techniques aimed at increasing sales. One of these techniques is HPV, which is especially effective in working with clients. Its use allows not only to arouse the interest of the buyer, but also to establish long-term relationships with him, significantly increasing the likelihood of concluding a deal.
The HPB technique in sales stands for
To build successful relationships with customers how much does it cost to develop a mobile app in 2025 it is important for companies to communicate not only the features, but also the benefits of their products or services. What is the difference? Features describe what the product/service does, how it differs from competitors’ offerings, and benefits explain why it is important to the audience. The latter are often the key factors that push customers to buy.
The main component is the basic characteristic
of the product that makes it recognizable. It is necessary to highlight one most significant criterion, for example, color, size, material, brand. Many people think that benefits and advantages are the same thing, but they are different concepts. The first shows how a product can improve the buyer’s life, and the second – unique properties compared to competitors.
The advantages of a model can be expressed using
adjectives, focusing on special properties. Usually, a product has several advantages that are directly related to its technical characteristics.
For example, a description might read: “Thes cyprus business directory boots are made from genuine leather that molds to the shape of your foot for all-day comfort.” This contains all the elements of HPV: unique properties (genuine leather), benefits (adapts to any foot), and results (always comfortable).
It is necessary not only to list the characteristics, but to demonstrate how they improve the life of the buyer.