This is why the Data Management Platform or DMP was born , the tool to extract benefits from this new and gigantic reality of data. Let’s see what a data management platform is and some of its main benefits.
What is a data management platform?
The data-driven world has evolved dramatically and changed the way information is collected. Learning how to leverage different data sources to stay ahead of the competition can be a daunting task.
A data management platform collects and organizes real-time cell phone database from online sources, such as analytics tools or web and mobile applications. It can also collect information from offline sources, such as point-of-sale systems, where customers make transactions.
Benefits of a data management platform
Data management applications offer certain advantages that can have a positive impact on the organization.
1. First step to data management: use existing data
A good platform comes with a number of benefits. First, it uses data that most businesses are already generating through their CRM, ERP, or other web analytics tools. On the platform the value of data in your loyalty strategies is connected and consolidated with other data inputs that come into your business, which may come from, for example, using cookies to track customers who give you permission. You can also collect email addresses, mobile numbers, or social profile information.
Increase productivity
With a data management platform, you can work more efficiently. No matter where your data is stored, a data management application helps you access the data you need. Data management rules are created once and used multiple times, providing a standard, repeatable way to consolidate and transmit data at no additional cost.
Extracting meaning from data
The next step is to extract meaning from this data . Our vietnamese offer consumers’ social media habits are increasingly useful in predicting their behavior. The future may be uncertain, but change and progress are inevitable. We probably know a lot more about our current customers than we think. We just need to take the initiative and go beyond what the data alone tells us.
For example, if we know their social media profile and the interactions they have made, we can now find more people like our customers. If we have been collecting the right data, we may already have everything we need.