The 15 Most Important Challenges Content marketing is currently an integral part of digital strategy. A reality well understood by SEMrush, which is constantly developing new tools dedicated to content marketing .
SEMrush has set itself an ambitious goal: to create the best solution for efficient implementation of content marketing tasks. But to achieve this, it’s essential to understand the main obstacles encountered by experts in this field: what are the obstacles to the efficiency and speed of their work?
To answer this question we The 15 Most Important Challenges asked the
Content Marketing Institute to organize a survey of our subscribers. The topic: tasks and work processes related to content marketing . The findings of this survey are detailed in the white paper “The Invisible Key to Success in Content Marketing” .
We also asked French experts Lydia Arzour , Eve Demange , Benjamin Thiers and Rudy Viard to share their opinions on the main challenges of Content whatsapp number list Marketing in 2018. Here is the overview of our study accompanied by their comments.
There are many challenges today
and I’ll start by saying that more and more advertisers want to invest more, but don’t know how to go about it.
Talking about Content Marketing is, above all, talking about a lever for acquiring, animating, and retaining your audience (or community), and the resulting challenge is then you need to sign a contract the “how.” How to deploy a coherent content strategy that serves both marketing and communication issues AND visibility issues (ROI).
The 3 major challenges in my opinion concern:
- Define a content strategy that is directly connected to the expectations of Internet users on the one hand and the marketing challenges of the company on clean email the other. There is a significant gap today, in my opinion. Content is not always adapted in both substance and form. I see more “buzz content” today, whereas Content Marketing is part of a long-term approach where the major challenge is to capture this audience and make it profitable. 33% of content strategists have difficulty understanding the expectations of Internet users.