A recent survey, entitled “2022 B2B Digital Buyers’ Journey: Forces Shaping the Future of Enterprise Procurement”, highlights the importance of survey digital marketplaces marketplaces in the process of acquiring enterprise software and reinforces the growth of these platforms in the management of companies in various industry segments around the world.
Conducted by Futurum Research and sponsored by SAP, the survey involved the participation of approximately 1,000 people, including 100 from Brazil. Among them were global decision-makers, software buyers and IT leaders working for companies in nine major industries, with between 500 and more than 50,000 employees, in Brazil, North America, the United Kingdom, Germany, France and China.
Change in business model
In Brazil, the survey revealed a significant dataset survey digital marketplaces result: 84.3% of companies changed their business model in the last two years, after adjusting their approach to corporate software purchases. Among these companies, 58.7% made this change significantly, which directly impacted the quality of the products, since 46.3% stated that the acquisition process operated with the same efficiency often in the last two years.
According to the survey, the type of software implement subscription models for greater used in the purchasing process changes according to the business needs. Currently, 73.9% of companies said they use some kind of digital marketplace, and 21% are considering using it in the near future.
The study indicates that there is still
plenty of room for growth in this turkey numbers database segment, as 38.4% of companies use a digital marketplace for the survey digital marketplaces first time when analyzing software solutions and suppliers. On the other hand, 31.3% use these platforms experimentally, monitoring their use by other companies before choosing the best option for their needs.
Brazil’s share in the survey
48.2% of Brazilian respondents stated that between 5% and 24% of their global business software purchases are made digitally on a recurring basis, while 38.4% in the last two years, according to the survey.
The survey also revealed that in Brazil
of companies have between 2 and 3 executives responsible for final purchasing decisions, followed by business leaders and managers, both with 32.5%. Executives are primarily responsible survey digital marketplaces for determining the need to use business software in 65% of cases, making them a key player in the technology purchasing strategy for business management.
Regarding the areas of interest of research
participants in Brazil, the following stand out: market analysis and intelligence applications, customer experience, customer relationship management (CRM), database and data management, and development tools.