Sales algorithm for HPV technology

Sales algorithm for HPV technology It is not enough to simply list the advantages of a product to a client and expect him to buy it. To make a successful sale, you need to follow a certain order of actions:

Find out what the customer needs

Don’t judge a product based on your own opinion phone number list  For example, if a salesperson is interested in a camera in a smartphone, they may start talking about it, but a customer looking for a gaming device will most likely leave. Instead, ask directly what the customer is interested in.

Find out the key characteristics for the buyer

1. In this case, it is important to pay attention to memory, screen quality and size, processor power – all these parameters directly affect the comfort of the game.
2. Formulate a transition phrase. This is a connecting link that helps smoothly move from listing the characteristics to their advantages.
3. Highlight the benefits . Explain how the product will help solve the customer’s problems and satisfy their needs.

Don’t keep silent about the product’s shortcomings

If the client notices a minus, it’s better to agree and even note his attentiveness. However, don’t focus on the weaknesses – it’s important to quickly move the conversation to the advantage that compensates for this shortcoming.

To clearly demonstrate the operation of the  how to launch an online media in 2018 algorithm, let’s look at examples of HPV:

• “The new ultrasonic humidifier is equipped with 3 filters.”
• “The new ultrasonic humidifier has 3 filters, providing more effective cleaning compared to the previous model.”
• “The new ultrasonic humidifier is equipped with 3 filters that clean the air better than the previously reviewed option, absorbing dust and allergens.”

The first statement is not effective enough on its own

The second is refined and has more impact. The third combines all three elements of the HPV technique to form part of the sales script.

Each statement should be logically complete. The manager evaluates the client’s reaction to what was said and, if necessary, corrects the direction of the conversation. After each argument formulated according to the HPV system, it is important to ask a clarifying question, for example: “How do you like this solution?” or “How relevant is it for you?” The question should encourage the buyer to express an opinion. Formulate it in such a way as to avoid a monosyllabic “yes” / “no”.

Example: “This vacuum cleaner model is equipped

with an aquafilter. Unlike models with a cyclone filter, it does not scatter dust, but retains it in water. It can be used for dry and wet cleaning, and to collect spilled liquid. Maria Ivanovna, how do you rate this multifunctionality?”

It is important to make a short pause (no more than 3  cyprus business directory seconds) between the description and the question to give the client time to process the information.