In today’s crowded market, you need to stand out. While those already in the know about your brand or products are 60 to 70% more likely to purchase from you again, when it comes to new prospects, the probability of making that sale can be as little as 5%.
Persuasive Copywriting Techniques
People don’t like buying from brands they don’t trust. If middle east mobile number list they’re unsure of what they are getting in return for their hard-earned cash, they’re not going to be chomping at the bit to hand it over.
You need to be persuasive.
Persuasive copywriting is the difference between a customer acting or leaving without a trace. Lucky for you, we’ve got ten persuasive writing techniques with examples to show you how to get it right.
What is persuasive copywriting?
In short, persuasive copywriting is a piece of written content being lacanian today, each in his own way marketing that is crafted to convince a reader to take a specific action. A piece of persuasive writing will usually:
- Encourage immediate action with a clear, compelling call to action.
- Highlight the benefits of a product service over the features.
- Tailor the messaging to a customer’s pain point.
- Communicate a clear value proposition.
- Use emotional triggers to connect with the audience.
- Include testimonials, case studies or reviews.
- Use storytelling techniques to make the message more memorable.
- Avoid jargon and ensure the copy is easy to understand.
Sounds like a lot, right?
Despite its long checklist of features, a great piece of persuasive copy could win big in just a few words. Apple is well-known for impressing tech fans in sentences under ten words. They are masters in showing that what you say b2c fax comes second to how you say it. More on this later when we share our top persuasive copywriting techniques.
The benefits of persuasive copywriting
All brands should be invested in persuasive copy. Whether that’s hiring a really good copywriter to work in-house or partnering with a credible content agency, your copywriting should never be an afterthought.
Persuasive writing can have a dramatic effect on the success of your marketing campaigns while also:
- Increasing conversions
- Enhancing engagement
- Strengthening your brand image
- Improving customer trust
- Giving your brand a competitive edge
- Increasing customer loyalty
Need some evidence? These stats on persuasive copywriting techniques might persuade you:
- Readers only read 20 to 28 per cent of the content on a page, so every word needs to count.
- Cut the jargon. The copy that could be understood by eight to nine-year-olds is likely to get 36% more responses.
- Explain yourself – including the word ‘because’ in your request can increase the number of actions from 60% to 94%.
- Your intentions must be clear – having more than a single offer on a landing page can decrease conversion rates by 266%.
When does it pay to be persuasive?
There’s a time and place to be persuasive, but it’s probably easier to list the times when persuasive writing may not be a top priority. For example:
- Technical or informational documentation that should prioritise clear and accurate instruction.
- News reports or articles aimed at informing your audience.
- User manuals.
- Instructional guides.
- Frequently Asked Questions.
In these examples of functional documents, your copywriter should prioritise clarity over persuasion. Sales copy, on the other hand, is when it pays to be persuasive.