Marketing Zaj sawv: sawv, mus tawg
Marketing Zaj Kem – Koj puas tuaj yeem yooj yim “sawv” ua hom lossis! Yuav raug rau txim los ntawm cov neeg siv khoom thiab cov tub ua lag luam? Thiab tus neeg nyiam tshaj plaws lossis cov neeg muaj kev cuam tshuam puas tuaj yeem poob. Lub hnub qub – thiab yog li tus nqi lag luam – vim yog 1 kauj ruam tsis raug? Kuv saib ntawm kev siv zaj sawv ntau haiv neeg. Hauv kev sib txuas lus thiab qhov tshwm sim ntawm nws *!
Yog tias koj qhov kev sib txuas lus sib txawv ntawm “tus qauv” (1970) thiab koj tsis tsuas yog. Tham txog cov khoom, tab sis hloov koj lub npe nrog cov ntsiab lus ntawm kev ua neej – ces qee cov neeg pom tau tias yuav tsum tau siv rau nws. Yog tias koj mus rau ib kauj ruam ntxiv thiab siv cov. Ntsiab lus hais txog ntau haiv neeg, tib neeg tsis nkag siab. Nws li: Tau Woke, Mus Broke ! Kuv tuaj hla qhov. No feem ntau nyob rau hauv ntau lub platforms. Ntawm kuv PhD kev tshawb fawb Marketing the Rainbow !
Tsab ntawv tshaj tawm “Tau sawv mus tawg
“, thawj zaug los ntawm tus kws sau ntawv John Ringo. Tau dhau los ua cov lus tsis sib haum xeeb. Los hais txog cov koom haum lag luam uas yuav raug kev txom nyem nyiaj txiag los ntawm kev sib raug zoo nkaus xwb! Piv txwv li, Gillette’s 2019 tshaj tawm Peb Ntseeg. Txuas ncaj qha ntawm ob yam zoo. li deb me ntsis rau kuv! Nike tau siv txoj hauv kev yooj yim dua rau Kaepernick phiaj los nqis tes thiab, txawm tias muaj kev tawm tsam thiab kev tawm tsam, tau ntxiv $ 6 nphom ntxiv!
Lub hom phiaj puas muaj kev cuam tshuam txog qhov Whatsapp Number Data ntawd? Puas muaj kev tshaj tawm phem? Gillette piav qhia tias lub hom phiaj xav txuas nrog Millennials, ‘vim lawv txhua tus yuav tsum sawv’!
Pankaj Bhalla Gillette tus thawj coj lag luam tau hais tias
“Peb tsis tau sim ua kom muaj kev sib cav,” “Peb tsuas yog sim hloov kho zaj dab neeg uas peb tau muaj rau 30 xyoo – Qhov Zoo Tshaj Plaws Tus Txiv Neej Tau Txais – thiab ua rau nws cuam Email Automation: Yuav Siv Li Cas Los Tsim Cov Thawj Coj tshuam! Kuv tsis xav tias nws yog peb lub hom phiaj kom muaj kev tsis sib haum xeeb rau xov tooj ntawm tes kev tsis sib haum xeeb! ”
37 lab views tom qab, qhov nyiam thiab tsis nyiam txee yog nyob ntawm 835K: 1!6M, yog li 1: 2 (tsis muaj kev xaiv ntawm kev tawm tswv yim)! Yog li nws tsis yog phem heev thiab tseem muaj ntau lub suab txhawb nqa (nrog rau cov neeg ua yeeb yam)!