Why it works:It associates
It can be more satisfying than taking a few dollars off a purchase
It reaffirms your brand’s alignment with their values
The holiday period is prime time for giving
4. Expand your giving to their friends and family!
If you want to weave your brand into their lives even further. Help them give to the people they love.
Every positive review a customer leaves is a chance to connect and get a referral.
To do this, integrate your
LoyaltyLion account with your review app, and your email service provider. Here is a list of all native integrations.
Then, create an email segment targeting any customer who has recently left a positive review, and ask them to use their personal referral link to refer 2-3 people who might like your brand (or to join the loyalty program, if they’re not yet members).
Be generous with your giving, and remember that while it can feel nerve-racking to give out too many points, you are not aiming to have a profitable first transaction when acquiring a new customer. Your LoyaltyLion Customer Success Manager can help you make sure you are rewarding points responsibly. Alternatively, you can use a tool like Lifetimely to make better lifetime value decisions.
Your messaging counts, too. Help them sell your brand with your own set of value propositions.
Here’s an example from Annmarie Skincare:
Unnam 24
For more alternative discounting and incentive strategies for this BFCM, you can download Part 2 of The New Discounting Playbook here. Or check out the LoyaltyLion Academy Course for the webinar titl “Six ways to turn one-time BFCM shoppers into long-term loyal customers”.
Brands that are going to win are the ones mobile phone number data updat 2025 that prioritize loyalty and relationship-building
This BFCM, rather than purely eating into your profit margins and hoping that these acquisitions will become profitable in the future, use incentives to capture short term attention, then build emotional
connections and a long-lasting relationship
Use a tool like LoyaltyLion to further strengthen l another very important team is hr oyalty-behaviors and help turn them into habits
Your brand’s relevance to your custo b2b reviews mer is ultimately determin by how abundantly you place their interests above profit