The sales season has begun: just after Black Friday week, it’s time for brands and retailers to prepare for Christmas promotions first, and then for winter sales.
As every year, Christmas and especially the winter sales represent for many e-commerce and retail companies an essential opportunity to increase sales, acquire new customers and retain current customers.
Faced with this, in order to maximize nepal phone number data results and increase sales, while competition is extremely strong, it becomes essential to adopt marketing strategies and tools to ensure the success of e-commerce.
Today, more than ever, the success of an e-commerce business lies in the ability to create winning acquisition, retention and loyalty strategies, where, as you can imagine, personalization is “queen”.
But in the face of all this, what are the recommended tools and strategies to increase sales during the winter sales?
We have chosen to focus on 3 using lut in adobe premiere winning activities and present to you the Blendee Apps that will allow you to implement them in order to increase your sales during the winter sales.
Winter sales: how to prepare for them?
Before going into the description of the activities, it is appropriate to make a brief digression on a fundamental aspect for the success of any b2c reviews marketing activity: the planning of the marketing strategy.
For a good marketing strategy to work, especially in a period like the winter sales, it must be carefully planned in order to be active in the days before the start of the promotional activities themselves.
Here are 3 helpful tips:
User profiling and segmentation
Basic data, information on purchasing behavior and navigation: analyze your users’ data and segment them into different groups. Offer them personalized promotions via email, SMS, push notifications or directly at the point of sale.
Clear and personalized promotional offers
Offer discounts that can gradually increase before the end of the sale and always explicitly indicate the starting price and the final price. Create personalized promotions for specific user and customer segments, add gadgets or offer free shipping.
Pre-sales and lead acquisition campaigns
Prepare a selection of promotions for your most loyal customers via SMS or email. Expand your contact list with lead generation campaigns: promote on social media or with ADS campaigns to sign up for special offers.
3 Blendee Apps to Boost Sales During Winter Sales
These are just a few helpful tips and tools for developing a winter sales marketing strategy.
In the following paragraphs, we will review 3 strategic activities and present the Blendee Apps that will allow you to implement them in order to increase your sales during the winter sales.
Email marketing, SMS and Push Notification: personalize your communication
During sales and promotions, email marketing remains one of the most effective channels and tools to engage and target users and customers.
With this tool, you reach your users at every stage of their customer journey. Inform them when sales start, send them personalized offers, show related products to those who have made a purchase or, in view of the end of promotions, surprise them with last-minute offers if they have not yet purchased. Integrate email marketing and push notification activities on the web into mobile marketing strategies: SMS can also be an excellent tool for offline marketing strategies.
If email marketing is the most exploited and one of the most effective channels when it comes to sales, SMS marketing is certainly no different. Special offers, delivery assurances, shipping methods are certainly contents that can be transmitted via SMS.
Cart Recovery: Improve Your Abandoned Cart Recovery Strategy During Winter Sales
Cart abandonment is a recurring problem in eCommerce, but it becomes even more significant during busy periods like winter sales.
While on average, the shopping cart abandonment rate is around 70%, it can reach 80% during peak periods (Baymard Institute).