As you plan your digital strategy for 2022! Consider incorporating some of the latest advertising trends for greater business growth and increas ROI.
long-term value
Subscriptions are no longer just for magazines or software! Every type of company —from meal-delivery services to wine clubs! cupcakes to cat food — can benefit from introducing subscriptions for incremental sales and long-term value to customers.
Your ecommerce software should make it easy for customers to convert their one-time purchase into a recurring monthly order — and save money in the process. Discounts for subscribers are an industry standard; think of Amazon’s “Subscribe & Save” model, where the more you buy, the greater your discount.
But subscriber perks don’t have to be limit to discounts. One beverage brand built loyalty by offering a free gift to subscribers instead. Giving away exclusive merchandise — such as T-shirts or tote bags — helps create a deeper connection with your customers and helps them promote your brand.
Use chatbots and other advertising trends to
Forty percent of internet users say they actually prefer engaging with chatbots rather than live agents. But it takes sophisticat software to create a seamless experience for web visitors. Don’t just look at your chatbots as a way to provide reactive customer service. To drive revenue! consider implementing AI martech and conversational marketing to allow chatbots to recommend products! Provide smart upsells and even give customers the chance to purchase directly from the bot.
Insider Intelligence pricts that chatbot marketing could become a $142 billion industry by 2024. That would be a tremendous 4,971% increase from 2019! So this is definitely one of the advertising trends you’ll want to stay on top of.
Optimize for voice search
Although many people would rather chat with a bot than with a live agent, consumers are still gravitating toward voice search when it comes to finding specific items or services online, creating shopping lists and searching for answers to questions.
Make sure your website is optimiz for voice search and your content integrates with your shopping platform to make it easy for consumers to make a purchase through their smart speaker or virtual home assistant, like Alexa or Google Home, when they find what they want.
Experiment with SMS
ecommerce in 2022 will continue to shift away from web browsers to SMS and shopping apps. According to the Business Insider Trends for ’21 and Beyond report, mobile commerce, or m-commerce, account for 65% of global eCommerce sales in 2020. As people browse on their smartphones or use apps for shopping, brands can take the opportunity to reach out via SMS.
Text messages hold an immiacy and urgency that can capture a customer’s attention immiately. SMS conversions increas by 102% in 2020, according to one study. Conversational messages can help ruce cart abandonment, build brand loyalty and increase email data your ROI when you have limit-time offers and special deals.
Find alternatives to third party cookies
Apple’s iOS 14 update creat headaches for advertisers, who can no longer with digitalization in full swing, new opportunities use third-party cookies to track iPhone and iPad users across the web and apps without explicit permission. Experts expect a significant number of users to opt out of monitoring, which means be numbers advertisers must find new ways to prict what consumers want, where they’re shopping and how best to reach them.