In recent years, video marketing has become one of the most powerful tools for brand building. With the rise of social media and video-sharing platforms like YouTube, Instagram, and TikTok, video content has become an essential part of digital marketing strategies .
With that in mind, we’ve prepared this article to address the evolution of video marketing, the impact it has on consumers’ perception of brands, and how your company can integrate this powerful tool with other digital marketing services to maximize results. Let’s get started! Check it out below!
Read also: How to create a Content Marketing strategy?
What does video marketing mean?
Video marketing is primarily a middle east mobile number list strategy that uses videos to promote and advertise products, services, or the brand itself. This technique is used to engage the audience, explain concepts, show products in action, tell brand stories, and more.
The goal of video marketing is to increase brand awareness, generate leads, increase sales, and create an emotional connection with your target audience . Videos can across a variety of platforms, including social media, websites, emails, and video-sharing platforms like YouTube.
The evolution of video marketing
Video marketing has evolved from reduced the cost of attracting an application by television ads to a multifaceted form of communication that spans multiple digital channels. Since 2015, online video consumption has grown exponentially. According to Cisco , in 2022, videos accounted for 82% of all internet traffic, a significant jump from 70% in 2017. This shift has by the accessibility of mobile devices and the popularity of social media, which makes it easy to create and share videos.
In this sense, platforms such as YouTube. With more than 2 billion active users, and TikTok. Which has already surpassed 1 billion users, are clear examples of how video marketing has become a pillar in brand communication. Brands that have adopted video marketing have reported significant increases in audience engagement, brand awareness and, ultimately, sales.
Impact of video marketing on consumers
The impact of video clean emai goes beyond viewing figures. Studies show that 72% of consumers prefer to learn about a product or service through video. Additionally, videos on landing pages can increase conversion rates by up to 80%. The video format allows for a stronger emotional connection with the audience, making the brand’s message more memorable and effective.