How to Launch an Online It’s 2018, the internet was born almost 40 years ago, and streaming content online has never been easier! Really?
Facebook, Twitter, Google+, Instagram, Blogger, Skyblog (nostalgia, when you get us), Tumblr, and many others help you create and distribute content. But are these solutions enough to truly create a media worthy of the name?
Not necessarily. And that’s the purpose of this article.
Define the How to Launch an Online objectives
Before creating and launching your media, it is important to define certain points, starting with your objectives:
- Is this a side project that you want to develop as a hobby?
- Is this a site that you want to professionalize in the long term?
This is a hobby
Basically, you want to start your own blog. Traffic and visibility will have little to no importance to you. What you want is to share your thoughts, reflections, and discoveries. This makes things much simpler since you can talk about whatever you want without having to worry about competition.
It’s not necessarily important to think about SEO, you can fax lists forget the rest of this article and start on platforms like Blogger or Tumblr which will be perfect for you!
It’s a professional project
In this case it will be very important to ask yourself the right questions, and the first concerns the theme of your site.
First, talk about what you know. Take a topic you’re familiar with and break it down as much as possible to isolate thematic niches.
Choose the ones you’re most comfortable with: this will be the core topic of your media outlet, from which you can build a readership and reputation to establish your credibility. Nothing prevents you from expanding into other topics later, but it’s recommended for SEO and readership that you focus on a single topic.
Of course, the more specific the topic, the fewer readers you’ll have. However, it’s the best way to build a loyal community that will be able to talk about you.
Once the theme is defined, it’s time to move on to the technical stage!
Set up your How to Launch an Online website
Now we get to the heart of the matter. You know what you’re going to talk about, but you don’t yet know where or how. We’ll explain everything!
Find a domain name
For people to find you online, you’ll need a name, and more specifically, a domain name.
Keep in mind that the simpler and shorter it is, the easier it will be to remember. Avoid domain names with accents and minimize the use of numbers.
Some examples of good domain names:
- ebay.fr
- gradient.fr
- laboutiqueecolo.fr
…And bad domain names:
- le-media-de-la-photo2.com
- lemediadelaphoto2.fr
Find a host
When you’re starting out, keep things simple. If your when a company becomes very well-known growth is significant enough, you’ll have plenty of time to migrate your website later.
Many hosting companies offer “packages” including a domain name + shared hosting starting at €5/month.
Their offers are relatively similar, and you can, for example, choose between OVH and 1and1 hosting providers.
1and1 Homepage
If you have a larger budget but anticipate very rapid clean email growth of your media, it is advisable to consider a dedicated physical server or a dedicated virtual server.