There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms.
Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have taken a dive by 20% since 2017.
Now that’s alarming to any marketer, but don’t take a step back just yet
Facebook still holds the crown for being the leading social media buy phone number list platform, with 60.6% of all social media users using Facebook. And the rat race among all the marketers there is intense.
To win the race, you better know how to write a Facebook post that draws the right attention.
Otherwise, you will get in trouble.
Think you need some help with this? Don’t worry, we’ve got you covered.
How to write Facebook Posts that engage the crowd?
There is a vast variety of audiences who are active on Facebook. The platform’s how to create a content marketing strategy content versatility does an amazing job at engaging all the people present there with their content, but how does a social media manager keep up with it efficiently?
Here are a few tips which you must make your gospel to create engaging content for your Facebook audience.
Keep It Brief
We know how the audience’s attention span has evolved to be very calling list short, especially because of social media. So now, social media managers must churn out short and concise content. Long-form content out there doesn’t really hold the younger audience on Facebook.
Keep your creative copy simple and snappy, which conveys your message. If you are using links, the link preview which Facebook generates leaves an even lesser need to elaborate. So it is an easy task to keep your caption close to 40 characters.
Now, look at this poetic caption on the post of National Geographic. It leaves you wanting for more, and hints at it with the beautiful link preview.