How much does it cost to Tweets with Large Summary Cards generate 3 times more interactions ( Buzzsumo ).Tweets with images are 150% more retweeted than those without images ( Buffer ).55% of tweets have no hashtags and only 5% have three or more hashtags ( Locowise ).
Source: Locowise
- 77% of Twitter users trust brands more when they respond to their tweets ( Twitter Blog ).
- 96% of brand mentions on Twitter posted without an (@) tag are ignored ( Brandwatch ).
- More than half (52%) of users say they have ordered a product after first hearing about it on Twitter ( Twitter Blog ).
Instagram of active Instagram How much does it cost to users use it every day Instagram Blog
- 95 million photos are uploaded every day and there are 4.2 billion likes per day on average ( Wired ).
- 90% of Instagram users are under 35 ( ScienceDaily ).
- The top 5 countries with the largest number of Instagram users are the United States (110 million), Brazil (57 million), Indonesia (53 million), India (52 million) and Turkey (33 million) ( Statista ).
Source: Statista
- In 2017, the number of videos posted daily on c level executive list Instagram increased 4 times compared to the previous year ( Instagram ).
- 41% of marketers have used Instagram video. Of these, 78% found it to be a good strategy ( Wyzowl ).
- 60% of people use Instagram to discover new products ( Instagram Business ).
- How much does it cost to Product posts are the most popular content type among the top 200 international brands in terms of engagement on Instagram, reaching 60% and beating the “Lifestyle” category by more than 20% ( Hootsuite ).
- Over 2 million advertisers worldwide use Stories to drive business results. One-third of the most viewed Stories are posted by brands ( Instagram Business ).
YouTube A billion hours are watched every day on YouTube
- If you wanted to watch benefits of business on amazon a billion hours, it would take you over 100,000 years. ( YouTube Blog ).
- YouTube reaches more adults (18+) during prime time than any TV channel ( Think with Google ).
- More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts more than 40 minutes ( YouTube ).
- About 20% of people who start watching a video stop before 10 seconds ( Fortunelords ).
Pinterest Over 200 million active users join
Pinterest every month ( Business Pinterest ).
- Over 80% of pins are re-pins while only 1.4% of tweets are retweeted ( Jeffbullas ).
- Shopify users on Pinterest spend an average of $80, twice as much as those on Facebook ( Jeffbullas ).
- More than two-thirds of Pinners say they’ve clean email discovered a new brand or product on Pinterest, and a whopping 93% of Pinners use the network to plan their purchases ( Business Pinterest ).
What are the most surprising facts for you? How could they be used to design a good SMM strategy in 2018? Share your thoughts in the comments.