This year I’ve been self-employed part-time for 4 years you get started. Well, I started off like everyone else who starts a small business on the side. Of course, nobody knew about my company, Kathrin Schuller Schmuck design , so the first thing I did was set up a Facebook page.
In the beginning, many of my friends bought the pieces first, but they were so enthusiastic about my work that word quickly got around about the pieces of jewelry. In addition, my work is simply very unusual, so people like to talk about it and share pictures on Facebook.
At first I only sold my jewelry on various platforms, such as Dawanda. But I knew that I definitely wanted to set up my own online shop. Because I’m actually a trained IT clerk, I was able to do this on my own and didn’t have to spend a lot of money to start with. So after a while the little shop was up and running. It wasn’t pretty yet, but at least it was up and running.
Some time later, the first market operators became aware of me through Facebook and asked me if I wanted to take part in a craft market. No sooner said than done, and I quickly became addicted to the whole thing.
So I am pursuing a 3-pronged strategy:
- sales at markets
- My own online shop
- And shops that sell my works
Through these different sales channels, I of course always have the opportunity to make even more people aware of my jewelry.
So you could say that the start itself went well, but there was and still is a lot of room for improvement.
What problems have you encountered so far?
I would say many.
Social networks are also very important belarus phone number data to me as a way to show. My work and draw attention to it. Shops that want to sell my jewelry become aware of me through my website or are found and contacted by me.
How do you use the Internet for your part-time self-employment?
In that sense, I actually use the continuous ımprovement: the key to seo success internet for everything. I’m always trying out new things and optimizing a lot to make my shop better and more clearly laid out.
But I also often do training courses and similar things online. As you can see, I spend a lot of time on the Internet.
What has developed completely differently than you expected?
I think my whole self-employment journey has email leads database developed differently than I expected. When I started and opened a small business, I did it primarily to be on the safe side legally and to test the whole thing out.
When I first started out, I never imagined that my handmade jewelry would be so well received. It’s great to know that people appreciate what I make with my hands and put so much love and energy into.