Digitalization is much broader and refers to the actual changes made to organizations by means of technology.gitalisation means using more IT, but the examples cited show that it goes beyond that, involving a more holistic view of technology in order to bring about change.
Digital transformation
Now we finally come to digital transformation, which is described in the technological process as “the total and general effect of digitalization on society.” What does this mean?
With digitalization in full swing, new opportunities for vietnam phone number data change and evolution are opening up for organizations of all kinds.
It is possible – and sometimes necessary – to change socioeconomic structures, organizational patterns, cultural barriers and even laws.
In this way, we can say that digitization is the conversion , digitalization is the process and digital transformation is the effect .
6 objectives of the in companies
Disruptive technologies allow companies to completely transform their reality, from the experience they offer their customers , to the way they develop their internal processes and even the organizational culture they experience daily.
With so many possible changes, organizations are looking to digital transformation to achieve different objectives. Learn about the main ones below.
1. Acquire new customers and retain existing ones
Digital transformation has enabled companies to use a range of technologies to attract new customers and retain current ones.
Today, a business can obtain information about its however, push messages are messages consumers through applications, Big Data software , Artificial Intelligence, among others.
What these technologies do is offer information so that companies can understand the behavioral patterns of buyers and identify the characteristics that interfere with their decision-making.
In this way, technology tools help companies act strategically and create authentic and personalized experiences, with exclusive campaigns, offer segmentation, bonuses and much more.
2. Reduce costs
Technology offers one of the greatest economic opportunities for businesses.
Beyond the digitalization of files and documents to reduce the use of paper sheets, digital transformation in the workplace allows us to cut unnecessary expenses that provide little or no results .
Implementing innovations in internal commun mobile lead ication through applications can be very useful to speed up decision making in a few minutes and, as a result, increase productivity and income, once the team can communicate with more speed, confidence and performance.
Technology also enables the transition from local infrastructure to the cloud, which reduces hardware and software costs.
Another example is employee training, which can be done online through e-learning platforms , without the need to travel and at a much lower cost than a face-to-face course.