Brazilian digital retail generated revenues of over R$150 billion in 2021 and is among the ten nations with the highest growth expectations in e-commerce. However, the sector’s results have been less optimistic than research indicates. Last Black Friday, for example, there was a 28% drop in revenue, the worst result since it was launched in Brazil. In 2023, the sector’s challenges will be even greater, with the prospect of a global economic recession, increased competition from international players, and changes in consumer behavior.
In this context marketing strategies
must go Digital retail challenges gambling database beyond price competition and generate real value for the consumer at each stage of their experience. Three essential axes to achieve this goal are:
Integrate marketing with business operations
Ensuring speed, convenience, and transparency in delivery is essential for the success of e-commerce, but logistics in a continental country because you’re creating more personalized like Brazil is a challenge. Before focusing on marketing, it is important to check whether the business’s operational structure is ready to support sales and face fierce competition. Collaboration between the inventory, logistics, and marketing areas is essential. To attract the consumer’s attention, it is recommended to customize ads with price offers and special shipping conditions in real time, as long as the offers are true, competitive, and the products are available in stock.
Optimize marketing efficiency and costs
Doing more with less will be a major challenge Digital retail challenges for marketing in 2023, requiring cost optimization and a turkey numbers database focus on results. While retargeting is a proven strategy for generating short-term conversions, it is important not to neglect branding and consideration to increase consumer engagement and drive traffic to your website. It is crucial to review processes and realign expectations with partners and suppliers, assessing the role of each in the funnel and in generating revenue, and applying efficient technologies to each strategy to obtain better results at lower costs. For example, deep learning algorithms can be up to 50% more efficient in retargeting campaigns than conventional machine learning algorithms.
Make your brand a big differentiator
Consumers are increasingly politically engaged and concerned about social issues. They seek brands that represent their ideals and with which they Digital retail challenges can establish trust. For this reason, it is essential to invest in branding to strengthen the perception of the brand’s values among the public.
A recent survey by Accenture
which surveyed more than 25,000 consumers in 22 countries, confirms this trend. Half of those surveyed said the pandemic has led them to rethink their personal purpose and reevaluate what is important in life. While 42% said the pandemic has made them realize the need to focus more on others than on themselves.
With this in mind. The first crucial step in this strategy is to clearly understand customer expectations and what the brand. Can do authentically to contribute to these challenges. This combined approach will be the central pillar of all marketing actions focused on branding. Generic and impersonal communications have less and less space.
The second major challenge will be
putting this knowledge into practice. As customer priorities and their individual journeys change rapidly. It is therefore important to keep up with. Technological developments to automate personalization. As much as possible, while maintaining an individualized and impactful experience. But at scale.
Video has proven to be an essential tool for branding campaigns
When combined with advanced technological resources. It can be adapted to the taste of each user. Creating thousands of versions of the same ad. This not only makes marketing messages more appealing, but also strengthens the relationship between the consumer and the brand.