Color contrast is one of the most effective techniques for highlighting important elements. A CTA button, for example, should have a color that stands out completely from the rest of the page , immediately drawing attention.
Additionally, different colors can be used to guide reading, divide blocks of content, and emphasize strategic phrases.
A common mistake on landing pages is trying to put all the information in the same visual block , making the layout “cluttered”. This causes confusion, visual fatigue and a drop in conversions.
Spacing between titles, text and images allows the content to breathe , making the page easier to scan. And when there is space, there is focus.
Reading order and visual patterns
The human brain tends to follow established reading patterns. The aforementioned “F” pattern is the most common, but there is also a “Z” pattern, especially on shorter pages or mobile devices.
These patterns should be considered when positioning:
- Main title;
- Featured image;
- Explanatory subtitle;
- CTA.
Following this visual flow improves understanding and fluidity of the visitor’s journey .
The call to action (CTA) button is the most important point on the page , and its b2b email list positioning within the visual hierarchy should be prioritized. It needs to be visible without scrolling on desktop and mobile , and it should appear more than once throughout the page.
Include CTAs in:
- Above the fold (top of the page);
- After benefit blocks;
- At the end of the landing page.
And remember: the CTA must stand out both due to its contrast and the copy used.
How to Create a Visual Hierarchy That Increases Conversions
To apply visual hierarchy strategically, you need to align design, copy, and UX (user experience). Here’s a practical process for putting this into action:
- Plan the page structure with well-defined frontend cloaking with javascript content blocks (title, benefit, social proof, CTA).
- Choose a color palette that facilitates contrast and guides the visitor’s gaze.
- Use clear, large titles with action verbs.
- Avoid “polluting” the page with secondary information above the main elements.
- Make sure the first fold of the page (the part visible without germany cell number scrolling) contains the offer and CTA.
This combination of visuals + persuasive copy + UX designed for the user makes the page much more attractive, clear and effective .