Companies need to reach the end customer in order to sell their products and services. However, the path to the consumer is not always easy. For many businesses, it is easier to do so through a B2B2C sale, with an intermediary to facilitate the transactions.
To fully understand how sales work in the digital B2b2c business model age, it is essential to have training that prepares you for it. The Master in Internet Business will allow you to control, redefine and consolidate your professional career within the new business reality.
What is a B2B2C model?
A B2B2C (Business-to-Business-to-Consumer) model list to data is a business strategy where a company sells products or services to another company (B2B), which will then offer them to end consumers (B2C) .
This model combines elements of both how to run effective ppc campaigns? approaches, allowing the initial company to expand its reach and distribution through business partners who have direct access to the consumer market, thereby improving the value chain.
What are the differences between B2B, B2C and B2B2C?
The main differences between each turkey numbers database of the sales models are related to the types of clients, the transactions and the way in which the parties relate to each other.
Transaction and customer
In B2B Sales : Transactions take place between B2b2c business model companies . For example, a component manufacturer sells to a product assembly company.
In B2C : Transactions take place directly between the company and the end consumer. For example, a clothing store sells directly to customers.
>In the case of B2B2C : Transactions initially occur between companies, but with the final goal of reaching the consumer through an intermediary. For example, a manufacturer sells to a retailer, who then sells to consumers.
>Transaction Features
B2B : Sales cycles are typically longer, transactions are higher value, and there is a strong emphasis on long-term relationships and after-sales service.
B2C : Transactions are faster, with a focus on customer experience, mass marketing, and lower individual value but higher volume sales.
B2B2C : Combines elements of B2B and B2C, leveraging the intermediary’s distribution and market access capabilities. It focuses on supply chain efficiency and maximizing reach to the end consumer.
Application examples
B2B : A software company that sells solutions B2b2c business model to other companies, a raw materials supplier that supplies manufacturers.
B2C : A supermarket that sells food directly to consumers, an e-commerce platform that offers products directly to buyers.
B2B2C : A technology platform that provides services to businesses. Payment solutions) that these businesses then use to offer to their end customers. Or an electronics manufacturer that distributes through retailers who sell to consumers.
6 benefits of the B2B2C model
These types of transactions are essential for many companies to be able to reach the end consumer in a simpler way.