I have given you an invaluable asset for your business, independent of the store or of the type of business. This is why our customer base, and our profile and segment profile, can be put into the field because it means creating customer experience and personalizing it for any customer because it means mass marketing effectiveness.
Please note that these data are predefined, sometimes they are incomplete or inaccurate and other results are difficult to obtain, limiting the amount of real value.
I have data available for the brand and its varied sound and it can be distributed in more than one section: information is anagraphically hungary phone number data and data related to navigation behavior and acquisition on the web site and APP, information collected from point of sale or customer care service from present CRM or other online and offline support, data Legal information has been transferred to the transaction history of the company and the company’s accounts, but is therefore preferred by consent relating to privacy .
In a dispute with this type of brand what are Facebook groups and what benefits do they offer website operators? and fundamental product we have adopted new technological solutions such as Blendee CDP which allows us to implement CRM in a progressively normalized and attractive manner for our diverse customers.
When we talk about CDP – Customer Data Platform, we have a platform that we can combine to unify customer data from more than one channel and sorgenti, normalized to live in a single customer view .
Grazie a CDP , it is possible to create b2c reviews profiles and aggiornati in real time, integrating data behavior , demographics and transaziionali, spesso raccolti atraverso i first-party data ( dati di prima parte ).
In addition, the advanced CDP platform includes marketing automation functions , fundamentally to optimize and personalize the customer experience .
What is a CDP : the main characteristic?
Its state fornite is further defined by “ CDP ”.
We define it as “a unified marketing system with customer data from marketing and other channels”.
If you follow a definition that is not the same, then you agree to exclude any important characteristics of a CDP :
- Provide more information : a CDP assigns various fonts to provide information to its customer.
- Normalization and centralization of information : these data have been developed and consolidated to create a complete and consistent customer profile.
- Easy access for various users : the system is easily consultable for marketing, sales and other related functions.
A CDP is fixed according to the type of variation:
- Dati anagrafici : name, età, contact.
- Navigation and acquisition behavior , also in real time.
- Interaction with customer service .
- Priority and consent regarding privacy and data processing.
This advanced CDP platform also offers data analysis functionality integrated with artificial intelligence (AI) and machine learning , for a more accurate profile and to optimize predictive marketing capabilities.
The CDP consents to the collection, the standardization of data not only: this is what CDP marketing does not provide for customer analytics services integrated with AI and machine learning for an even more evolving profile and predictive marketing attività.
It brings together the end-to-end data attraction and orchestration of the customer journey : the most modern CDP integration with marketing automation , marketing personalization and campaign management in omnichannel.
Grazie a CDP , gli addetti al marketing possono raccogliere, segmentare et attivare i data dei clienti, il che consente un targeting targeting more accurate, a coinvolgimento migliore et maggiori ricavi.
How does a CDP work ?
According to the transaction instrument, the CDP mainly relates to “first-party” accounts, which is directly communicated to customers and with their consent. To guarantee the accuracy of information, the Customer Data Platform promises a more effective marketing campaign that encourages personalized expectations and optimizes customer satisfaction.
The main function of a CDP is when it is connected. This process provides information to the marketing team to create a personalized campaign and generate value.
Nell’era dell’omnicanalità , il customer journey si è notevolmente complicato. I interact with consumers through various channels (e-mail, social network, etc.) and provide you with the appropriate information.