Artjoker in Fintech Catalog For example, an editorial article can also be consumed as a video . But a video is consumed. With or without sound. Thus, according to a 2016 digiday. Study, 85% of videos on facebook are watched without sound. Uses are evolving, and mobile internet consumption. On public transport, in front of the. Television, on a corner of a table in a restaurant. During a coffee break (or even. During office hours) largely explains this behavior. Voice search also imposes new constraints. Especially if the content strategist. Wants to ensure the visibility of his. Content on engines or virtual assistants. While monopolizing position 0.
One of the differentiating Artjoker in Fintech Catalog factors that
will increasingly become strategic in Content Marketing will be the ability to offer the same content in several complementary formats and to exploit the full potential available for each piece of information held.
Among the challenges encountered by the companies I support, here are the issues that come up most often:
1. What content should be prioritized: text, video, visual, rich content?
While the majority of the clients I support have realized that producing content is central, whether it’s to benefit from natural referencing, dominate on social networks or simply to create effective advertising campaigns, I also see them faced with a limit: they don’t necessarily know which special lead content to develop according to their objectives (notoriety, traffic, prospects, email nurturing, customer success, etc.) or the platforms they want to invest in (Google, Facebook, YouTube, etc.). They create their content without necessarily yet seeing how each building block should fit into their overall system.
Achieve a position on search engines;
- Generate engagement on it is much easier when you say social networks;
- Get inbound links;
- Create a relationship with influencers;
- Or finally take action and generate the sale.
3. What topics should be prioritized for maximum impact in terms of awareness, traffic and sales?
Behind this question generally lies a lack of understanding clean email of the “customer journey”, namely the stages that lead the company’s prospects to make a decision from the first exposure to the brand, its content, its emails, its advertising, to making contact or the act of online purchase.
It is indeed by defining a simple but precise path that we can map the content to be produced to naturally guide the prospect to the sale.