DA (Domain Authority) and PA (Page Authority) are scores created by the company MOZ.
While these metrics are a useful indicator for determining how solid a website’s link profile is, they have nothing to do with how Google actually treats links.
I also don’t say anything about relevance.
A website can have a low DA but be extremely relevant to your audience.
DA but within a year become the bahamas phone number data most popular website in the industry.
The folks at WhitePress understand this, so they came up with their own score, based on criteria much better anchored in reality.
These criteria are largely based on the quality of the content, user activity, and the authenticity of the website.
WhitePress Quality Assessment
All criteria are important here, but I think the first one has the most value.
Why?
Because it indicates that the website is not just a random blog or a PBN (Private Blog Network), but is, indeed, a quality website that offers content for the sake of content.
In other words… it means it’s not a analytics standards operations website from down the road. It’s not a website just for SEO. It’s a relevant and useful site that has something to say.
WhitePress also has a technical score. This analyzes whether the HTML is valid, the server response time, the PageSpeed Insights score, and whether the website is mobile-friendly or not.
WhitePress Technical Score
I wouldn’t bet too much on the technical score. Of course, that’s also important and a score lower than 4 should raise questions.
The most important metrics here are server cob directory response time and Google’s mobile test.
In clearer terms, the actual speed of the website and whether or not it is optimized for mobile.