A headless ecommerce solution can help you stay on the cutting edge of technology to keep user data anonymous while tracking look-alike audiences. aid in retargeting by seeking users based on identifiers such as email address or phone number. Also, there’s something to be said for getting consumer opt-in, by offering rewards for customers who create a login so you can track their actions and conversions on your site.
Use AI martech tools for targeted growth
Artificial intelligence is helping brands deliver customized, personalized recommendations to shoppers. In fact, AI tools play a role in each of the technologies already described, and can help set your ecommerce site apart from your competitors.
From creating more accurate look-alike audiences to delivering more relevant product recommendations, AI can help give shoppers a frictionless experience, from product selection to checkout, and it will continue to be one of the top advertising trends shaping digital strategies in the foreseeable future.
Ready to future-proof your marketing efforts? Reach out to Hawke Media today for a free consultation. You can also create, configure, and scale any subscription offering with Bold’s powerful APIs.
Try Bold Subscriptions
This originally appeared on Bold Commerce overseas data and is made available here to cast a wider net of discovery.
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