Make it repeatable: It’s important to design quick and consistent : The perceived wins to create and keep momentum.
Make it worth itshould be motivating enough to take the action. The bigger the ask, the higher the reward.
Again, this goes back to knowing your customer. If you understand their problems and desires, you know which incentives will motivate them the most.
That’s why Sephora incorporat other incentives. Such as exclusive content (free beauty classes)! And custom makeovers (a desir service. and a chance to upsell on more products).
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Here are some loyalty incentives near-guarante to make your customers feel appreciat this BFCM:
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If you’re looking for tri and true, this might be the earliest loyalty program in history- and the most potent: It has been going strong since the 19th Century.
In the mid-1800s, Sweet Home Laundry Soap (a New Hampshire merchant) start giving out copper tokens to buyers, which they could later exc email data ange for premium products only available for purchase to these token owners. This was a huge success and last throughout the 19th and 20th centuries.
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Source: Catalog of Babbitt’s Premium products
This works for a few reasons:
A gift in the form of a physical product feels more real
It rewards them for being a customer and connects it to a feeling of exclusivity
Here is a similar modern-day example from Mirenesse:
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2. Surprise them with unconditional points:
Surprise your existing customers this BFCM by depositing an unexpect, unconditional balance of loyalty points in their accounts. Then, send them an email or message along the lines of “remember to gift yourself too, this year.”
Why it works:
The surprise element alone creates a dopamine hit
Unconditional giving is more generous and better receiv
3. Make the giving charitable
In The new discounting playbook, 63% of consumers sa with digitalization in full swing, new opportunitiesb id they want brands to give them an opportunity to contribute to a charity or initiative b2b reviews align with their values.
Instead of giving discount rewards for their loyalty points, customers can choose from a variety of charitable actions, such as giving away free meals or planting trees.