In August 2024, the primary real estate. How a developer resisted market in Russia faced serious challenges. The increase in Central Bank rates and mortgage rates, the cancellation of preferential mortgages, economic instability and changes in consumer preferences led to a 40% decrease in new building sales. In these conditions, developers are forced to look for new approaches and tools to improve the efficiency of their sales and attract customers. One of these tools is SalesAI, an innovative solution for increasing sales conversion.
The main reasons for the decline in the primary real estate market
Economic instability
One of the main reasons for the decline in demand for primary real estate is economic instability. Declining incomes, rising inflation and uncertainty in financial markets are forcing mobile database buyers to be more cautious about major investments such as real estate purchases. In addition, the recent increase in the key rate of the. How a developer resisted Central Bank of Russia and the abolition of preferential mortgages have had a significant impact on the availability of credit resources for potential buyers, which has further reduced demand for new buildings.
Changing consumer preferences
Modern buyers are becoming increasingly demanding of purchases via whatsapp using digital marketing housing quality and infrastructure. They pay attention to environmental friendliness, energy efficiency, availability of public services and entertainment facilities. Developers who do not take these factors into account lose their competitive advantage.
Growing competition
The increase in the number of developers and new projects on the market also puts pressure on sales. In a highly competitive environment, it is important not only to offer quality housing, but also to sms to data effectively attract and retain customers.
Adaptation to customer needs
Developers need to carefully study the needs and preferences of their clients. It is important to consider factors such as the location of the property, the availability of infrastructure, the quality of construction and the layout of the apartments. Providing clients with the opportunity to choose and individual solutions can significantly increase the attractiveness of projects.