Do you also constantly see ads for “quality and cheap goods with free shipping”? On the one hand, it’s great that we are surrounded by ” quality and affordability” , but that won’t impress anyone these days. Play with words , create new phrases , use numbers , just be creative ! This is the only way to get a user, who is completely overwhelmed with ads these days, to click on yours. Keep in mind that without traffic, there will be no conversion.
1 report = 100 keywords
Don’t throw all birds in one bag, as this will only lead to chaos. One report should contain one keyword (root). If this seems too much work for you, believe me, it will quickly pay off with optimization.
One ad is enough
For one report, always create at least two to three variants of ads with different content, that’s the only way you’ll know what users are listening to and you can work with it further. And as they say in online waters: “There is no ad in the world that would appeal to all users.”
Non-exclusion, impressions are key
There are only three words for this mistake: exclude, exclude, exclude.
Listen to the customer effective PPC campaigns
It is possible that your advertising is similar to cell phone database that of your competitors. Try to think differently, evaluate your benefits, look at reviews, try to find out what customers like about your product or service. Try to speak to them in their language.
Unupdated ads
It’s not an oversight to find that you have Valentine’s Day ads running in your accounts in December. Regularly check to make sure you only have ads active that match the season, month, or holiday!
Ignored extensions
Do you have added captions? What about links to subpages? Evaluate what other extensions you can use to take up as much advertising space as possible.
Competition control
Keep track of what your competition is doing, only korea businesses directory then will you be able to predict their goals and get ahead of them over time.
Languages effective PPC campaigns
When creating campaigns, one language is usually automatically selected – Czech. However, keep in mind that many users have their browsers set to a different language. If you don’t want to target “all languages”, you should at least have Czech, English and Slovak covered. However, other languages are an advantage.
There are more mobile phones than people in the world
Have you noticed how the way we search has a data protection requirement in many countries changed lately? When we need to find something, we don’t run to our computers, but we conveniently type it in on our mobile devices, which are right at our fingertips. That’s why it’s important to remember to set up device targeting .
Region effective PPC campaigns
Do you run an e-shop and target the entire Czech Republic? Do you have an overview of which region you receive the most orders from and which one is not that interested in your product? Try dividing the entire Czech Republic into individual regions.