The collection, standardization and activation of user data are increasingly at the center of many brands’ strategies today. The creativity and personalization of messages and content and more generally of the entire customer journey can only start from an in-depth analysis and knowledge of its users.
One of the biggest challenges brands face, in a context where third-party cookies have lost their value and strict privacy regulations are stringent, is adopting new approaches to maintain effective personalization, and all of this translates into putting zero and first-party data at the center.
In addition, we cannot fail to uk whatsapp number data consider the enormous progress of AI that today offers unparalleled assistance in improving personalization strategy and activities, helping brands grow and reach each individual customer accurately and on time.
Focusing as much as possible on your target customer is the best way to predict habits and tailor advertising in a more personalized way.
Here is an overview of the role of AI in personalized advertising.
Why use artificial intelligence in your business?
There are many benefits for what about the competition? companies that decide to adopt AI in marketing. One of the most important and useful functions of AI is to quickly process and analyze large amounts of complex data.
Customer analysis, behavioral targeting, personalized advertising and optimization
AI allows you to analyze customer behaviors and identify patterns that help create personalized experiences. Through data analysis, algorithms can make predictions by identifying customer interests, needs, and behavioral patterns. Advertising can then be more targeted and deliver personalized experiences to each customer.
Optimization
AI also helps optimize advertising b2c reviews in real time. Through data analysis, marketing teams can make immediate changes to improve campaign effectiveness. If a campaign isn’t getting the desired results, AI can quickly detect and correct it.
Automation
Another great benefit that AI brings to marketing is automation. Advanced technological tools and resources allow marketing teams to create personalized experiences for their customers, both individually and simultaneously. The best part is that teams don’t have to do anything: just set the parameters and AI will take care of the rest, even in areas such as push notifications, where timely and relevant communication can be automated to improve customer engagement and loyalty.
Loyalty
Another key aspect of a business’s success is building trust with customers, so they come back and increase their loyalty. With AI, the possibilities are endless to improve efficiency and increase buyer satisfaction, strengthening the bond and ensuring performance. AI continues to improve, offering more and more ways to create one-to-one relationships with customers.
How Artificial Intelligence Works
One of the main functions of AI is to analyze customer behavior and collect this information to create more personalized experiences. AI looks at various aspects of the customer experience, such as:
- purchase history;
- demography;
- websites visited;
- search behavior;
- social media activity.
AI analyzes data from a variety of sources, including tools like Google Ads Data Manager, to create a detailed profile of potential buyers. Demographic information allows us to identify characteristics like age, gender, location, and interests to deliver more targeted experiences.
AI’s predictive power is equally impressive: AI can analyze past activity to make accurate predictions about which products or services are likely to spark interest and whether a customer is more likely to purchase. It also provides predictions about which social channels are most likely to be used.
Advertising campaigns can be personalized based on patterns and behaviors detected by AI. Using external services or marketing agencies with expertise in AI can be useful to take full advantage of these opportunities, adapting your promotions and campaigns to customer preferences, with practical tools, such as cookieless advertising, to increase sales and profitability in record time.
Examples of artificial intelligence in advertising
Many examples of companies using AI for more personalized advertising are evident today. Some successful marketing campaigns have improved customer experience and increased engagement .
Amazon
Amazon’s product recommendation system uses an AI algorithm that analyzes customer behavior, purchase history, and product search to suggest items that are more relevant to customers’ interests and desires. This has led to a significant increase in sales and helped the company establish itself as one of the largest e-commerce platforms in the world.