In 2024, 73% of B2B marketers and 70% of B2C marketers are using content marketing as part of their overall marketing strategy. But how do you do content marketing well? We wrote an ultimate guide that houses our top tips and strategy insights; in 30 Content Marketing Examples this blog, we are diving into the best content marketing examples to help inspire you. Let’s go.
SaaS content marketing examples
Hootsuite
Hootsuite’s latest content marketing campaign europe cell phone number list harnesses LinkedIn influencers to promote its Social Media Trends 2025 report, using oversized newspapers as striking props. Targeting LinkedIn’s business-focused audience, Hootsuite partnered with prominent social media professionals to create bold, attention-grabbing posts that blend education and entertainment.
The campaign taps into the rising “edutainment” trend stories of encounters affairs of desire. an anthology while allowing influencers the creative freedom to avoid overly scripted content. Within 24 hours, it generated over 5,000 engagements and significantly reduced the cost per lead. By enabling influencers to personalise their messaging, Hootsuite achieved record-breaking report downloads, with influencers driving 66% of social media-driven downloads, showcasing the effectiveness of authentic influencer marketing in the B2B space.
Semrush
Semrush’s State of Content Marketing report exemplifies how data-driven insights can enhance marketing strategies. This comprehensive report covers key areas such as industry trends, content performance, ROI, and job market shifts, offering content marketers actionable data to refine their efforts.
But for Semrush, the report is more than just a resource—it’s a powerful b2c fax lead generation tool, requiring users to submit their details to access it. Additionally, it serves as a link magnet, attracting backlinks from various websites, which enhances Semrush’s online authority. By offering valuable insights while showcasing its suite of SEO and content tools, Semrush builds trust with potential clients, demonstrating how reports can simultaneously educate audiences and drive business growth.