Make it repeatable: It’s important to design quick and 1. Give them consistent wins to create and keep momentum.
Make it worth it: The perceiv value of the reward should be motivating enough to take the action. The bigger the ask, the higher the reward.
Again, this goes back to knowing your customer. If you understand their problems and desires, you know which incentives will motivate them the most.
That’s why Sephora incorporat other incentives! Such as exclusive content (free beauty classes. And custom makeovers (a desir service, and a chance to upsell on more products).
Unnam 22 1. Give them
Here are some loyalty incentives near-guarante to make your customers feel appreciat this BFCM:
If you’re looking for tri and true! This might be the earliest loyalty program in history- and the most potent: It has been going strong since the 19th Century.
In the mid-1800s, Sweet Home Laundry Soap (a New Hampshire merchant) start giving out copper tokens to buyers, which they could later exchange for premium products only available for purchase to these token owners. This was a huge success and last throughout the 19th and 20th centuries.
Unnam
Source: Catalog of Babbitt’s Premium products
This works for a few reasons:
A gift in the form of a physical product feels more real
It rewards them for being a customer and connects it to a feeling of exclusivity
Here is a similar modern-day example from Mirenesse:
Unnam 23
2. Surprise them with unconditional points:
Surprise your existing customers this BFCM by depositing an unex accurate mobile phone number list pect, unconditional balance of loyalty points in their accounts. Then, send them an email or message along the lines of “remember to gift yourself too, this year.”
Why it works:
The surprise element alone creates a dopamine hit
Unconditional giving is more generous and better r improving the customer experience eceiv
3. Make the giving charitable
In The new discounting playbook, 63% of consumers said they want brands to give them an opportunity to contribute to a charity or initiative b2b reviews align with their values.
Instead of giving discount rewards for their loyalty points, customers can choose from a variety of charitable actions, such as giving away free meals or planting trees.